Typography Animation

I've always found the use of typography in animation interesting, such as this one:



I like the creative ways Jonny Lawrence has integrated their voices with text, getting the timing right and using imagery as well.
You can use typography to emphasise important things people are saying, by popping/bulging text, making it zoom in and out... You get what I mean!

Here's another example of typography:



I like the use of the little character to help control what people are looking at... I think the words flying all over the screen seem a bit jumbled and not as easy to watch as "The Earth". After watching several times I realised the different words flying around at the same time are the harmonies.